Creative Director, Programs

WILLDAN, 2025 - Present

Lead Designer

KISKA (AGENCY), 2015 - 2024

Creative Lead – North American Studio. Spearheaded a world-class creative team to develop and pitch high-impact sales and awareness events, as well as multichannel digital marketing campaigns with multimillion-dollar budgets. Responsibilities included: Leadership and brand building, Strategic consulting and creative direction, Developing campaign messaging and central themes, Launching innovative campaign concepts, Managing photo and video studios, Conducting research and ideating event concepts, Coordinating with print vendors, Conducting research site visits and ideating event concepts, Conducting research and ideating event concepts, Overseeing product photography, lifestyle and action shoots, and packaging design, Creating print and digital advertisements, Providing executive consulting and presenting at company keynotes, Implementing image and awareness initiatives, including seasonal catalogs and targeted digital marketing strategies, Planning product timelines and performance marketing efforts, Leading storyboarding sessions and workshops, Offering product design and consulting expertise.

Senior Creative Designer

ONE INDUSTRIES, 661 PROTECTION, TAG METALS, 2013-15

Working with the marketing director to monitor brand consistency through design of seasonal marketing campaigns, print and outdoor advertising, specialty product lines, and overall online presence. Collaboration between product managers to develop patterns and graphics for softgoods and protection hardgoods. Concepting with the web manager and developer to creatively launch new products online. Responsible for a consistently high standard of product photography for marketing and global distributor needs. Work responsibilities: rebranding and relaunching brands, global creative direction, catalog design and development, trade show and experiential design, managing photo studio, Ecomm and social media management, targeted digital marketing. 

Creative Manager

LIFE’S A BEACH, BADBOY, 2011-2014

Collaborated with brand owners and the VP of Marketing to drive global brand-building and marketing initiatives. Ensured brand consistency for LIFE’S A BEACH and BADBOY across marketing, product, and sales channels. Set creative direction and provided approvals and feedback for 20 worldwide licenses. Key responsibilities included: UX and UI design for new websites, Seasonal production of premium catalogs and retail lookbooks, Website refreshes and enhancements, Designing softgoods and accessories, Photography and point-of-purchase materials, including hangtags and custom window displays, Creating identity packages for trade shows and events.

Designer

JETPILOT, FACTOR 54, OEM DESIGN FOR BODY GLOVE, KAWASAKI, YAMAHA, 2009-2011

Collaborated with the owner of the house of brands, VP of Marketing, and VP of Sales to drive marketing and product design initiatives. Key responsibilities included: Research, design, and development of seasonal softgoods collections, Designing and developing wetsuit and PFD categories, Creating seasonal catalogs and lookbooks, Developing trade show materials and sales presentations, Executing targeted digital advertising campaigns, Managing e-commerce strategies and athlete engagement, Overseeing OEM design and photography, Managing photo studio operations and freelance designers, Conducting photo post-processing and color grading, Designing retail environments and point-of-purchase (POP) displays.

Art Department

Amigo Custom Screenprinting, 2007 - 2008

Art Department and Production Coordinator – Collaborated closely with the brand owner on all art-related projects, to treat each Client project as though it was our very own. Assist clients in design or production the quality inks, materials and processes used and in the care and handling for each garment or production run. Responsible for color separation and film on Custom Screen Printing to Label Changing and Professional Packaging.

Production Artist

NIXON WATCHES, 2006-2007

Reported directly to brand founders, providing comprehensive marketing and sales support. Served as a key artist on the marketing design team, leading the design and print production of seasonal catalogs. Created promotional videos for special artist series projects. Conducted photography and product retouching, along with developing print advertising materials.

Production Assistant

CREATIVE DOMAIN, TRAILER PARK GROUP (AGENCY), 2004-2006

Gained foundational experience at a leading movie trailer agency in Hollywood. Responsibilities included: Video editing and creating motion graphics, Managing taproom operations and filming DVD extra content, Assisting with UX/UI design projects, Supporting the executive producer team, Overseeing day-to-day studio operations alongside a team of production assistants.